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the human element — usability, user experience research,& online training based in cambridge, england home about services contact the human element in depth review: the artist’s site may 24, 2013 today i’m reviewing gabriela szulman’s site .this site has given me more of a headache than any other site i’ve looked in (in a good way, not the lying-down-in-a-dark room sort of way), and i think it’s because there are so many different solutions. gabriela is an artist who makes incredible collages that combine memorabilia (photos, objects, postcards) with painting. she lives in london but is originally from buenos aires and her prints often contain wonderful vintage images from south america. take a look at the homepage below: at first glance, the website looks very nice and gabriela’s own images are beautiful. gabriela has started a blog and writes about travels, exhibitions, and her creative process. there are some fascinating pieces here, not only on the blog but also in gabriela’s account of recent commissions. there isn’t a huge amount wrong with gabriela’s site. the main problem i can see is that it can be confusing and repetitive. there is lots of similar-looking content in different places (with some broken links). and, although there are lots of calls to action at the end of each piece, i was left unsure about gabriela’s real goals for the site. is it about selling the work, or providing a nice artistic experience for the reader? so my general recommendation is to tell a much simpler story. but what story exactly? here are the steps i would go through in thinking about the future development of this site. 1. think about art, selling and blogging there are lots and lots of different things that gabriela could do. her blog entries are inspirational and visually delightful. some artists who like to write take a blog-first approach, with new art highlighted in passing. right now gabriela’s blog is buried under all her other lovely stuff. but how does it all fit together? have a hard think about your site visitors and art customers, the relationship you want with them, and whether this tends to be repeat or one-off. do you want regular customers who are informed about new exhibitions and sales? do you want a stream of memory customers for your bespoke service? do you want supporters and family who will read your blog posts and cheer you on? or maybe you want to speak to a bigger audience (customers, supporters, would-be artists) about the creative process (and in that case, if you want to sell something what will they actually want to buy?) i say all this because i think an art site needs fans and buyers, and there is a slight tendency to acquire fans and non-buyers. especially if the site feeds the need for inspiration but doesn’t create desire for the work itself. personally, i think an art site needs to maintain a bit of distance between the artist and the reader (unless you’re really selling teaching). gabriela’s recent post on travelling to bilbao does that beautifully, as does the piece on her home. 2. where do you want to focus the business? what does gabriela want to lead with? is it the memory print service, making art from customers’ own pieces? (it looks wonderful) is it her original art and cards? or is to provide general inspiration for other people, as artists? (there is a lot of detailed information about the memory print process in the blog, which also makes me wonder whether people would like to learn how to make these in a workshop setting, ok, i would). (this is such a stunning image.) right now, the site features absolutely everything and there’s no particular hierarchy. everything looks equally important. it feels to me like a more structured organisation would help visitors to pick their way through. 3. simplify the homepage layout there is a lot going on here and as a result it’s quite difficult to work out exactly what gabriela offers and how to access it. i would reduce the categories listed in the top navigation to something like home, about, collections, shop, journal. and i would consider a blog-first (blog on homepage) style. it needs some thinking about. the alternative is to choose a visual layout which focuses on some of these categories more than others – so rather than 8 little squares, the viewer sees one big image and some smaller ones. you provide signposts to important stuff rather than letting everything be important. 4. improve the basic seo a google search on gabriela’s name brings all her sites up but a search on ‘art made from memories’…nothing. the absolute minimum required here is that gabriela adds a longer, seo-focused title tag to the homepage. you’ll see the title above the browser window. for this site, it currently says ‘gabriela szulman’. to get it right you need to think about what your site vsitiors are searching for and amend it to be a bit more descriptive… something more along the lines of ‘gabriela szulman | mixed media artist, making art from memories in london, england’. that is a bit shonky perhaps, but you get the picture. think about how people search for what you provide. 5. write an editorial calendar the final piece is to create an outline calendar for the blog which is built around external events such as exhibitions, open studios, and major festivals. then you can fill in all the other things that give the visitor a peek into your world and a cue to buy your work – featuring new work, talking about travels, going behind the scenes and so on. there are so many different ways gabriel could go: great talent and a lovely individual voice. { 2 comments } in depth review: the online coach’s conundrum april 4, 2013 this week’s website review is of nickyjmoran.com . nicky is a coach for creative people, who works both one-to-one and on behalf of corporate clients. nicky points out that her site is in need of an overhaul – it hasn’t really been touched in a while – and she is currently thinking through the relaunch. i chose nicky’s site because it’s a bit of a blank canvas, and it shows a lot of issues that many coaches need to deal with. in this review, we are going to talk about voice, credibility, content and how to make the best of video. let’s get started. first impressions: yep, it’s a little bit unloved. the design is a bit scrappy. the layout is a little untidy and there are lots of minor errors scattered around the site which make things look a bit amateur. the facebook widget is empty, and a lot of the links are not properly coded. i’m actually curious as to why the site is relatively untouched and i will hazard a guess that nicky has been busy somewhere else. the site goes through the motions of being a coaching website but i will put good money on nicky’s current business being face-to-face. you can’t really buy off the page here (and that doesn’t necessarily matter). nicky’s about page is very interesting and i do not often say that. the about page is a living nightmare for most of us. it’s very clear that nicky has all of the background and skills to serve her chosen audience of creatives very well. her testimonials are excellent, too, in the sense that these look like real people (real creative people) who have worked with nicky and found the benefit. next, let’s explore the blog for most coach websites, the blog content is very important. it’s where the coach’s point of view shines through, and where prospective clients are attracted. reading the posts, one major thing jumps out: nicky has an absolute talent for video. she’s funny, she’s passionate and she is bursting to connect with her target audience. i also get the sense that nicky isn’t yet sure about what she wants to say on this site: her online voice is still developing. the importance of voice i’m going to digress for a moment. there are shedloads – shedloads!! – of coaching sites out there. a lot of them are warm, well-meaning and incredibly vague. they even look alike. (they all used to look like danielle lapor

URL analysis for thehumanelement.co.uk

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http://thehumanelement.co.uk/should-you-put-the-date-on-your-blog-content/
http://thehumanelement.co.uk/what-you-need-to-know-about-creating-online-courses/
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youinspireme.co.uk

Whois Information

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Domain name:
thehumanelement.co.uk

Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012

Registrar:
TwentyTwentyMedia Limited t/a TheName [Tag = THENAME]
URL: https://www.thename.co.uk

Relevant dates:
Registered on: 13-Dec-2001
Expiry date: 13-Dec-2019
Last updated: 26-Nov-2017

Registration status:
Registered until expiry date.

Name servers:
ns49.3v0.net
ns50.3v0.net

WHOIS lookup made at 22:17:00 13-Aug-2019

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SERVERS

  SERVER co.uk.whois-servers.net

  ARGS thehumanelement.co.uk

  PORT 43

  TYPE domain

DOMAIN

SPONSOR
TwentyTwentyMedia Limited t/a TheName [Tag = THENAME]
URL: https://www.thename.co.uk
Relevant dates:

  CREATED 13-Dec-2001

  CHANGED 26-Nov-2017

STATUS
Registered until expiry date.

NSERVER

  NS49.3V0.NET 185.11.240.142

  NS50.3V0.NET 162.243.97.91

  NAME thehumanelement.co.uk

DISCLAIMER
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2019.
You may not access the .uk WHOIS or use any data from it except as permitted
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which includes restrictions on: (A) use of the data for advertising, or its
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or hiding any or all of this notice and (C) exceeding query rate or volume
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